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in the margin

"The thing about democracy, beloveds, is that it is not neat, orderly, or quiet. It requires a certain relish for confusion."

App Engine Patch

rt @wkornewald: @appenginepatch has new maintainers: Giftag devs @gumptionthomas and @iffius will take over development - thanks guys!

get it here: code.google.com/p/app-engine-patch/

reposted from bestbuyapps.com

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in the margin

"The American Republic will endure until the day Congress discovers that it can bribe the public with the public's money."

An Open, Social Practice

ifyoutalkedtopeople - gapingvoidAwhile ago Steve Bendt and I put some of what we thought we knew about social technology and how it could influence marketing into a slideshow. We called it "An Open, Social Approach." It was principles, kind of airy stuff without a ton of practice, based on what we thought we'd learned from building BSN (BlueShirt Nation) and Giftag and some other stuff. Now, about nine months later, we have a growing body of practical implementations at Best Buy we can compare and contrast with the principles laid out back then.

Barry Judge reviews the principles and their practice as part of the twitter.com/twelpforce experiment and John Bernier gives a review of the experience of managing the project and finally Lars Forsberg recaps the whole development experience behind @twelpforce and Best Buy Connect.

You can also watch the practice unfold daily at IdeaX, The Best Buy Idea Exchange.

From where I'm standing it looks like the principles translate pretty nicely into practice. But I'd like to ask you all to help compare and contrast the principles versus the practice - I'm only one point of view afterall.

Making of Best Buy Connect and Twelpforce

Reblogged from BestBuy Apps blog today:

Inspired by Ben Hedrington’s ConnectTweet, the concept was simple; Connect BlueShirts directly with customers via twitter. In less than two months, Enomaly developed a Python application on Google App Engine to syndicate tweets from Best Buy employees and rebroadcast them. Thereby allowing customers to ask questions via twitter (@twelpforce) and have the answer crowdsourced to a vast network of Best Buy employees who are participating in the service. Now the answer to “looking for a Helmet Cam I can use for snowboarding and road trips” is only a tweet away.bestbuyapps.com, Best Buy Apps, Jul 2009

Read the whole article.

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