garykoelling

This week's podcast isn't explicitly about BSN . In fact, BSN isn't really mentioned at all. This week we talk about Giftag . The reason it's part of the BSN podcast series is because we are drawing heavily from the lessons learned in building BSN, the greatest of which may be failing. Learning how to fail, how to fail fast, how to fail in the middle and how to fail on the edge. We do this in the belief that whoever fails fastest wins, or succeeds or is accepted. This is a reflection of our belief in the value of intellectual process over intellectual property. Intellectual property is more expensive to produce and defend. It also has a tendency to restrict one's creative field of vision. An agile intellectual process, by contrast, forces you to explore your value proposition by staying focused on the customer. It's harder than it sounds in my experience. So this is a snapshot of how it's going.