Please help me answer this question - she's driving me nuts:
-----Original Message-----
From: Adriana
Sent: Wed 6/25/2008 2:24 PM
To: Koelling, Gary
Subject: RE: Blue Shirt Nation
Last question:
Besides Dell, who do you think are the brands to watch as far as breaking into social networks are concerned....this is the most important question.
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From: Koelling, Gary
Sent: Fri 6/27/2008 6:14 PM
To: Adriana
Subject: RE: Blue Shirt Nation
jeez, nothing like a huge question. all of them? i don't know. here's some little ones, they grow like mushrooms http://www.go2web20.net/
beyond that, you tell me. i'd love to know.
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-----Original Message-----
From: Adriana
Sent: Tue 7/1/2008 9:44 AM
To: Koelling, Gary
Subject: RE: Blue Shirt Nation
seriously.....this is killing my brain. What brands to watch for in social media...who is doing a good job....This is like trying to answer what came first the chicken or the egg. Right when i think i have something- it switches.
The little ones are good. Im talking corporate. Who is the corporate world is acting human? Like that small convenient store owner who knows everybody but advertised to no one....(Your meeting from may 15th with target and GM ha!) What corporate guys are getting it at least the listening part!!!
What do you think about Johnson and Johnson?
GOTOWEB is GARBAGE
What is this GOTOWEB piece of garbage? Talk about spam.
my two cents.
Well, I am glad that I'm stumped because I'm not researching the right companies....I'm stumped and everyone else is too! It's just ironic how everyone agrees that in a marketing light, web 2.0 is the way to go but NO big company knows how to do it..and if they do - they aren't talking.
...I even came across an ROI measurement equation that attempts to try and measure the ROI of social media and the concept is radical - even I laughed at it...and I'm a college student! That being said....hats off to the small businesses, I feel they are they ones that are going to make this work.
Criteria
I think the first step is to come up with some criteria that establishes prerequisites. I'll take a stab.
1) Company already has to have a something of a looser grip on how teams organize and solve problems. Heavy reliance of Six Sigma, Capability Maturity Model and the like would be a negative indicator.
2) Company has an executive management team that is heavily composed of a mixture of people who have risen through the ranks and wild and woolly innovators from the outside who are "smart people interested in working hard and trying new things". Not hatchet-men, not "management gurus", not efficiency wonks or "turnaround experts".
3) (This should probably be 1) Company is engaged in a business where disruptive technologies and "great leaps" of innovation are commonplace. Companies like UPS, FedEx, Boeing or Haliburton would be the least likely to fit.
Those are the big three that stick out in my mind.
FedEx
Looks like FedEx gets it too:
Rob Carter, CIO at FedEx said, Web 2.0 represents "an explosion of community" that businesses must embrace to stay competitive. "It's been brought on not by us, but by our customers," said Carter. "They're setting the pace."
you want big?
I got your big! I'd keep an eye on IBM...if you can ever get them to talk about what they're doing. For one thing, they have an internal version of Twitter, that much I know. And, ostensibly, it doesn't go down. Of course, it doesn't have hundreds of thousands of concurrent users -- then again, maybe it does (or will).
cheers,
Graeme
Let's think less about others and more about ourselves :-)
I think we could spend less on headache meds if we did an introspective look instead of looking outside to see "what everyone else is doing". Time to create instead of imitate.
None
I think most are doing a really crappy job. The biggest reason is legal. When you run most of the game changing ideas that are ready for implementation, legal steps in the way with a big "STOP" sign. Next, you have advertisers that think in "campaigns". What? You mean we can't shut down a community after the campaign is over? Finally, there is a lot of listening, for sure. Tools like Nielsen Buzz Metrics and Radian6 are still very immature for real customer service monitoring, so no "big" corporations have changed the way they service their customers.
The good news....it's getting better.
Big acting small
off the top of my head I'd have to say E&Y does pretty well, at least on the recruiting front with Social media. How about Zappos, (are they big?) They're using Twitter for customer service somewhat. And their service absolutely rocks.
I'll be back if I think of some others...
companies acting like humans is a nice idea. I'm a bit concerned about the 'acting' word though. Said company better be a good actor else lameness will be the result.
Maybe thats why Adriana's head hurts, no one large is doing it well yet?
oooh, just thought of one -
oooh, just thought of one - zappos
duh.