Here’s an idea; solve a business problem. Try it. It’ll get you focused. This usually means you have to do meetings where they talk about business problems - these are usually some boring-ass meetings encrusted with nasty, impenetrable speadsheets and Power Point decks. Quite often these decks are meant to obfuscate the problem because a) the author has no idea what the problem is or b) they have identified a problem but either don’t know it or don’t want to tell anyone they found it because doing so is either impolitic or means more work - “Great job Stevens, now solve it.” But you are the kind of person who is all about solving problems so here’s what you do.
Solve one problem at a time. Often problems will be linked to make them appear bigger than they are because more often than not, people don’t really want to solve problems. Especially big hairy ones. A solution means risk; risk to a current, cushy and predictable position or risk to a current business model. So once you’ve been able to identify what might be a problem you need to pull it apart and simplify it. Funsize it. One of the easiest ways to do this is to ask if the problem is a customer problem - it usually isn’t or at least it isn’t phrased as such. Problems, if they’re explicitly stated at all, are usually stated thusly: “Sales are shrinking.” Or worse, they’re stated as an objective “Increase sales.” You can’t do shit with either of those. Why are sales shrinking? State it as a customer problem: “I can’t find the product I need because.” The point is that you have a much better chance at being able to come up with a solution if you can scrub a problem clean and state it as a customer problem usually beginning with; “I hate...” “I can’t...” “I need...” etc. Worth repeating: If you’re not solving a customer or user or audience problem, you’re just playing with yourself. The outcome may feel good for awhile but it doesn’t really change anything.
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The same old hand.
To continue your metaphor - Try switching hands every once in a while.
Offering the same solution to discovered problems ("Let's have a sale.") will yield diminishing returns.