What if you want to implement an open, social brand strategy ? (They go great together, open and social). Here’s a place to start.
The word, social, usually gets mashed up with another word that tends to steal the show. Like social+network or social+media. So I guess it strikes me that before we even start talking about strategy we should explore the concept of social. What comes to mind? It’s stuff humans do with each other - each other. We’re not social with machines or animals or with plants or rocks. Social happens between humans. This is called a ‘relationship.’ Communities. Clubs. Congregations. Friends. Companions. Buddies. Shared interests. Shared problems. And the glue? Mostly, trust.
