humanizing

dead ideas

"I almost think we're all of us Ghosts. ... It's not only what we have inherited from our father and mother that walks in us. It's all sorts of dead ideas, and lifeless old beliefs, and so forth. They have no vitality, but they cling to us all the same, and we can't get rid of them. Whenever I take up a newspaper, I seem to see Ghosts gliding between the lines. There must be Ghosts all the country over, as thick as the sand of the sea. And then we are, one and all, so pitifully afraid of the light."

- IbsenĀ 

humanizing day one

Day One of humanizing the digital experience.

 So I realized, first of all, we've forgotten how to be human. The keynote speakers, Jim Skinner, the CEO of McDonald's and Michelle Peluso, the CEO of Travelocity, each stood before a packed and rapt crowd in a gorgeuos grand room of the Palmer House Hilton for the better part of 45 minutes and masturbated themselves to webgasm about strategies and tactics that smelled suspiciously like 2003. Ideas bearing no resemblance to the "web two dot oh" Michelle Peluso kept referring to. Now don't get me wrong, I love McDonald's, very tasty, and I use travelocity, I think they've got one of the better travel agent 2.0 sites out there. But it's not new.. And it's no more "human" than it was three years ago despite their roaming gnome , who, if Peluso is to be believed, should be running for Senate next month.So where's the humanity? I was off to a bad start.

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