Forrester Analyst and author of the upcoming book 'Groundswell ,' Charlene Li, talks about the ladder of participation on the social web at a Forrester Conference in Chicago Oct 10-12, 2007.
They are Inactives (not there yet but on their way), Spectators (all the info feeds my passion), Joiners (my friends are doing it so why not me too?), Collectors (making the lists for others - the hot group for the next 24 months, imho), Critics (i love it or hate it and I'll tell you), Creators (i blog because i have something to share). From top to bottom they represent an inverse pyramid in their numbers.
