garykoelling

The MIT Sloan School of Management has posted a review / preview of an upcoming book by Charlene Li and Josh Bernoff from Forrester called 'Groundswell .' The book and preview use the work Steve Bendt and I have done on BlueShirt Nation, the Best Buy social networking application we've been working on for the last year and half, as one case study on how companies can use social technology internally.

Albert Maruggi from Provident Partners, a full-service marketing firm, does a podcast called Marketing Edge . In this episode he interviewed Steve Bendt and me about our involvement with BlueShirt Nation, the social network we created for Best Buy employees.