We're essentially presenting the same story about BSN that we presented in February in SF. The audience slightly different this time and so we'll tweak the information a bit. This time, instead of saying, "You can't do this" and here's why, we thought maybe we should talk a little bit about where we think things are moving and how to take advantage.
A reorganizing force is coming to bear on American Corporations (from inside and outside) as a result of the spread of social technology that is 1) easy to learn and master 2) widely accessible 3) easily adapted. The result is that companies are no longer the sole purveyors of cultural content. In fact, they are being forced to become consumers of cultural content for maybe the first time since the dawn of the mass communication era. This new found and often unwelcome and disconcerting role of cultural peer has the effect of revealing a long-masked sociopathic nature of American companies.
